Hootsuite free social listening tools8/14/2023 Talkwalker Free News Alerts - Install this app for advanced industry and brand search queries.Twitter lists - Twitter lists let you group Twitter users together to focus on conversations you’re monitoring.Instagram Hashtag stream - Hashtag streams allow you to search for known competitor and industry hashtags.Twitter Search stream - Use powerful search filters to create advanced queries.Complex search queries and filters for advanced searching.Your competitors’ brand names and usernames or handles.Tip: For an in-depth guide to monitoring your competition, see How to Do a Competitive Analysis on Social Media. Not only will this help you keep track of what the competition is up to, but it can give you a deeper understanding of your market and your customers (and potential customers) and allow you to join in on conversations. Social listening can help you discover what your competitors are doing and what people are saying about them. The following sections offer listening and engagement strategies based on these business objectives. Do you want to keep up with trends in your industry or stay ahead of the competition? Do you want to join social conversations relevant to your business? It’s likely that you want to do all of these things. Think about your business goals and priorities when deciding what types of streams to set up. Create streams based on your business objectives Sign up for Live Product Training and learn how to build success with Hootsuite. Training: Hootsuite offers group training to Business and Enterprise plan customers.
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